Writing Effective Emails

Workshop Overview


Part I (90 min.)

  • How each of us perceives the written word differently.
  • Understanding how what your audience need from you in every email.
  • The ideal structure for emails for diverse audiences.
  • EXERCISE: Restructuring a sample email to suit your audience.

Break (15 min.)

Part II (90 min.)

  • The impact of your words – using language appropriately and efficiently.
  • Telling the complete story in the fewest possible words.
  • Writing techniques to increase reader engagement.
  • Developing a distinctive, persuasive writing style.
  • The importance of tone when communicating with your audience.

Summary (15 min.)

  • Learning summary.
  • Accessing additional learning resources.