Women

NeuroCommunication

Three years ago, I discovered a fascinating relationship between the way our brains process information and how we speak, write and listen. Since then our Presenting with Influence, Writing with Influence and Connecting Through Listening workshops have helped thousands of business professionals like you to increase their performance in all aspects of communication.

In our talks and workshops we show how neurological preferences drive communication behaviour - and that each of us has unique communication biases that we can easily recognize and learn to overcome. I’ve always thought that this innovative approach merits its own term and last month I had a flash of inspiration and came up with a new word: NeuroCommunication

I believe that it captures perfectly the exciting work that we do - I hope that it resonates with you as well!


The correlation between good ideas and good communicators

I just re-watched Susan Cain's TED Talk on "The Power of Introverts" where she says:

There’s zero correlation between being the best talker and having the best ideas.
— Susan Cain

She's absolutely right about that. However, although it's unfair and inaccurate we often judge the merit of an idea based on how well it's communicated.

Similarly, while there's no correlation between a person's intelligence and their ability to communicate, research has proven that we still make judgements on how smart someone is - based solely on how well they speak.

Many great ideas are never heard - especially in work environments that are often dominated by extroverts. Research suggests that a third to half of the population are introverted - if you would like to find out where you fall on the introvert-extrovert spectrum you can take a 10-question test on Susan Cain's new site Quiet Revolution. I took the test and it turns out that I'm an "Ambivert" - meaning I have both introvert and extrovert characteristics. Which explains why I thoroughly enjoyed delivering a workshop today and am now very happy to be alone in my hotel room thinking and writing!

The neuroscience-based approach that I teach in my workshops is incredibly helpful to those with introvert tendencies. I have developed a structure that ensures that every member of your audience receives exactly the right information at exactly the right time. Which means that when using this approach there is zero correlation between your level of introversion or extroversion and your ability to influence your audience.