Last week I was flying from Calgary to Toronto to deliver a talk on NeuroCommunication - it's a four-hour flight that can feel long if you don't have a good book or something interesting to watch.
However, the time flew by as I spent most of the flight engrossed in this fascinating documentary on the life of Dr. Marian Diamond. A must-see if you're interested in the science of the human brain!
Three years ago, I discovered a fascinating relationship between the way our brains process information and how we speak, write and listen. Since then our Presenting with Influence, Writing with Influence and Connecting Through Listening workshops have helped thousands of business professionals like you to increase their performance in all aspects of communication.
In our talks and workshops we show how neurological preferences drive communication behaviour - and that each of us has unique communication biases that we can easily recognize and learn to overcome. I’ve always thought that this innovative approach merits its own term and last month I had a flash of inspiration and came up with a new word: NeuroCommunication.
I believe that it captures perfectly the exciting work that we do - I hope that it resonates with you as well!
"Excessive use of made up acronyms is a significant impediment to communication and keeping communication good as we grow is incredibly important. Individually, a few acronyms here and there may not seem so bad, but if a thousand people are making these up, over time the result will be a huge glossary that we have to issue to new employees. No one can actually remember all these acronyms and people don't want to seem dumb in a meeting, so they just sit there in ignorance. This is particularly tough on new employees."
"The key test for an acronym is to ask whether it helps or hurts communication."
Selected text from a May 2010 email to SpaceX employees
I just re-watched Susan Cain's TED Talk on "The Power of Introverts" where she says:
She's absolutely right about that. However, although it's unfair and inaccurate we often judge the merit of an idea based on how well it's communicated.
Similarly, while there's no correlation between a person's intelligence and their ability to communicate, research has proven that we still make judgements on how smart someone is - based solely on how well they speak.
Many great ideas are never heard - especially in work environments that are often dominated by extroverts. Research suggests that a third to half of the population are introverted - if you would like to find out where you fall on the introvert-extrovert spectrum you can take a 10-question test on Susan Cain's new site Quiet Revolution. I took the test and it turns out that I'm an "Ambivert" - meaning I have both introvert and extrovert characteristics. Which explains why I thoroughly enjoyed delivering a workshop today and am now very happy to be alone in my hotel room thinking and writing!
The neuroscience-based approach that I teach in my workshops is incredibly helpful to those with introvert tendencies. I have developed a structure that ensures that every member of your audience receives exactly the right information at exactly the right time. Which means that when using this approach there is zero correlation between your level of introversion or extroversion and your ability to influence your audience.