NeuroCommunication: The Science of Influence

A keynote talk by TEC Canada Speaker of the Year Gregor Jeffrey


While leading defence projects in Europe, Gregor Jeffrey became increasingly concerned by his inconsistency when presenting in high-profile scenarios. He knew that success in his role was dependent on his ability to communicate effectively so he studied and practiced everything he could find on public speaking and presenting – and he became worse. After analyzing hundreds of presentations he saw that the most engaging and effective speakers followed virtually none of the rules that are taught in books and training seminars.

He discovered that we’ve been focusing on the wrong issues and that the key to communicating successfully is found in science. In this interactive talk, Gregor Jeffrey will show you that there is an incredibly simple way to use neuroscience to deliver the right information at exactly the right moment to engage your audience every time you speak.